Top 100 Home Decor Influencers in USA

In 2025, home decor influencers are more than just trendsetters; they’re the go-to experts for transforming spaces into personal sanctuaries. These home decor influencers bring fresh ideas, from cozy DIY hacks to luxury makeovers, inspiring millions across the USA. Whether you’re hunting for the top home decor influencers or curious about the best home decor influencers, this guide dives deep into the scene. We’ll cover standout creators, what they earn, and even tips on how to become a home decor influencer yourself.

Before jumping in, I checked out the competition. Sites like Feedspot and Influencer Hero list top creators with follower counts and niches, focusing on Instagram heavy-hitters. Forbes highlights innovators in aesthetics and renovations. Decormatters spotlights Instagram accounts for daily inspo. What sets this guide apart? We blend those insights with 2025 trends like sustainable materials and smart tech integration, plus real talk on earnings and starting out. No fluff just smart, actionable vibes.

Why Follow Home Decor Influencers in 2025?

Home decor influencers aren’t just posting pretty pictures. They guide us through trends like biophilic design, where plants meet modern minimalism. In the USA, these creators adapt global ideas to American homes, from urban apartments to suburban spreads.

Think about it: The best home decor influencers mix affordability with aspiration. They show how a simple swap like vintage rugs or LED lighting—can refresh a room. Plus, with remote work still big, influencers focus on multifunctional spaces. Follow them for quick wins that fit busy lives.

The Top 100 Home Decor Influencers in the USA

Here’s our curated list of top home decor influencers, ranked by follower impact and relevance for 2025. We pulled from multiple sources, prioritizing USA-based creators with fresh takes. Each brings unique flair, whether DIY, luxury, or eco-friendly.

1. Farah Merhi (@farahjmerhi) – 7.5M followers. Queen of luxe tablescapes and founder of Inspire Me Home Decor.
2. Studio McGee (@studiomcgee) – 4.1M followers. Shea McGee’s modern farmhouse style shines on Netflix.
3. Becki Owens (@beckiowens) – 2.4M followers. SoCal designer with collections at Sam’s Club and more.
4. Kate Rumson (@the_real_houses_of_ig) – 2.3M followers. NJ-based builder sharing real home renos.
5. Amber Lewis (@amberinteriors) – 2M followers. Boho-chic interiors and author of design books.
6. Grace (@lovefordesigns) – 1.7M followers. Charlotte-based inspo with daily decor reels.
7. Kirsty (@kjg_home) – 2M followers. Nordic hacks and motherhood mixed in.
8. Hillary (@thehillarystyle) – 1.6M followers. Luxe for less with daily deals.
9. Angela Rose (@angelarosehome) – 1.5M followers. Fearless DIY using power tools.
10. Julia Marcum (@chrislovesjulia) – 1.5M followers. Moody modern renos and cooking tips.
11. Deirdre Renee (@deirdres_design) – 1.4M followers. Mom-turned-decorator with virtual consults.
12. Blanca Alonso (@inspirationbyblanca) – 1.2M followers. Simple home ideas for everyday inspo.
13. Susanna Hawkins (@shnordic) – 1.2M followers. 45+ style diary in the Cotswolds, but US-relevant tips.
14. Holly Brad (@ourfauxfarmhouse) – 1.1M followers. Faux farmhouse with faith-based vibes.
15. Erin Vogelpohl (@mytexashouse) – 1.2M followers. Modern farmhouse on a budget.
16. Jessica Bui (@the.orange.home) – Aesthetic videos from Scottsdale.
17. Sarah and Matt Sain (@sainhomes) – Full home renos in NC.
18. Marco Zamora (@want.zamora) – Trend predictions with Mexican flair.
19. Imani Keal (@imaniathome) – Renter-friendly moody designs in DC.
20. Justina Blakeney (@justinablakeney) – Plant-filled boho with Jungalow brand.
21. Ryan Korban (@ryankorban) – Luxe NYC interiors.
22. Dabito (@dabito) – Vibrant, eclectic styles.
23. Emily Henderson (@em_henderson) – Approachable design tips.
24. Steve Cordony (@stevecordony) – Elegant styling.
25. Kelsey Leigh (@kelseyleighdesignco) – Cozy home vibes.
26. Caitlin Pappas (@nest.out.west) – Western-inspired decor.
27. Natalie Papier (@home_ec_op) – Eclectic patterns.
28. Tiffany Leigh (@tiffanyleighdesign) – Canadian but US-influenced elegance.
29. Jean Stoffer (@jeanstofferdesign) – Timeless kitchens.
30. Theodora Melnik (@______theo) – Artistic minimalism.
31. Lucy Williams (@lucywilliamshome) – London but global appeal.
32. Aude Malbat Christin (@aude.jolijour) – French touches.
33. Sofia de Moser Leitão (@sofiamoserleitao) – Portuguese inspo.
34. Lidia Salazar (@everyday_homedecor) – DIY makeovers, 471K followers.
35. Ashley (@brunoandlibby) – Budget DIY, 54K followers.
36. Hattie Kolp (@hattiekolp) – Historic renos, 310K followers.
37. Taryn Whiteaker (@tarynwhiteaker_designs) – Neutral tones, 118K followers.
38. Ivey (@iveyinspires) – Elegant DIY, 89K followers.
39. Brittany Palazzo (@addisonswonderland) – Bold colors, 458K followers.
40. Randi Garrett (@randigarrettdesign) – Family-friendly, 335K followers.
41. Gina (@beautypigeonhome) – Timeless elegance, 73K followers.
42. Charlotte Smith (@atcharlotteshouse) – Budget flips, 149K followers.
43. Julie Khuu (@juliekhuu) – Designer secrets on YouTube.
44. Lisa Holt (@lisaholtdesign) – Practical solutions.
45. Sharrah Stevens (@kinwoven) – Affordable design.
46. Michela Andrioletti (@casa_in_newyork) – NYC DIY, 52K followers.
47. Jade Burke (@1718lakehouse) – Lakehouse vibes, 10K followers.
48. Rachel (@ourpictureimperfectlife) – Farmhouse decor, 6K followers.
49. Erika Ronning (@erika.ronning) – ASMR hacks, 120K followers.
50. Judith Lato (@jotitup) – Moody neutrals, 19K followers.
51. LaShana Diaz (@lahlah_land_home_decor) – Budget upgrades, 132K followers.
52. Lily Leyva (@lilileyvacortez) – Cleaning and decor, 174K followers.
53. Stephen and David St. Russell (@renovationhusbands) – DIY renos.
54. A Glass of Bovino (@aglassofbovino) – NJ home punches.
55. Elena Lohse (@thishouse5000) – Toronto renos (borderline US appeal).
56. Luis Arturo (@donborsch) – Mexican-inspired LA loft.
57. Kate Morgan (@kate_rose_morgan) – Colorful pinks.
58. Lizzy Ahlbrandt (@lizzyahlbrandt) – Backyard DIY.
59. David Quarles (@david.quarlesiv) – Memphis designs.
60. Brittany (@fivefootfeminine) – Petite style.
61. Michelle (@astoldbymichelle) – Cozy budgets.
62. Reeves Connelly (@reevcon) – Minimalist trends.
63. Mr. Kate (@MrKate) – Playful DIY on YouTube.
64. Lone Fox (@lonefox) – Thrift flips.
65. Alexandra Gater (@AlexandraGater) – Small space hacks.
66. At Home With Nikki (@athomewithnikki) – Organization tips.
67. House Beautiful (@housebeautiful) – Celeb tours.
68. HGTV (@HGTV) – Reno reveals.
69. Nick Lewis (@Nick_Lewis) – Affordable transforms.
70. Sophie Paterson (@sophiepatersoninteriorsltd) – Luxury insights.
71. Karin Bohn (@KarinBohn) – Business advice.
72. Hailey Jade (@hailiejade) – 4M followers, high engagement.
73. Yam Concepcion (@yamconcepcion) – 2.1M followers, lifestyle mixes.
74. Macy Blackwell (@macy.blackwell) – 2.1M followers, daily finds.
75. Decor Snippets (@decor.snippets) – 2M followers, quick ideas.
76. Our Winton Home (@ourwintonhome) – 1.5M followers, homey vibes.
77. Turtle Creek Lane (@turtlecreeklane) – 1.2M followers, festive decor.
78. Steffy (@steffy) – 1M followers, creative reels.
79. Arin Solange (@arinsolange) – 1M followers, family homes.
80. Pops of Color Home (@popsofcolorhome) – 1M followers, vibrant pops.
81. The Aesthetic Side of Homes (@the_aesthetic_side_of_homes) – 931K followers, clean looks.
82. Rocio’s Design (@rociosdesign) – 921K followers, glam transforms.
83. Ms Ariana Marie (@msarianamarie) – 921K followers, bold styles.
84. A Piece of My Glam Home (@apieceofmyglamhome) – 920K followers, glam hacks.
85. Maria Kanellis (@mariakanellis) – 919K followers, wrestler-turned-decorator.
86. Annika Marie (@annikamarieee) – 870K followers, modern minimal.
87. My Home by Kendra Nicole (@my_home_by_kendra_nicole) – 852K followers, personal touches.
88. A Piece of My Haven (@apieceofmyhaven) – 819K followers, serene spaces.
89. Kelly Wearstler (@kellywearstler) – Luxe patterns.
90. Athena Calderone (@eyeswoon) – Sensory designs.
91. Julie Jones (@juliejones_designs) – 69K followers, detailed plans.
92. Clare Sullivan (@clare.sull) – 107K followers, fresh ideas.
93. Eden Bowen Montgomery (@essentialswitheden) – 58K followers, essentials focus.
94. Brooks Nader (@brooks_nader) – Model with decor tips.
95. Alycia Debnam-Carey – Actress sharing home portfolio.
96. Samantha Giancola (@sammisweetheart) – Home decor line.
97. Elena Lohse (@thishouse5000) – Reno journeys.
98. Lidia Salazar (@everyday_homedecor) – Renter hacks.
99. Hattie Kolp (@hattiekolp) – Historic flips.
100. Taryn Whiteaker (@tarynwhiteaker_designs) – Neutral palettes.

This list mixes established stars with rising talents. Many focus on sustainable or tech-savvy decor for 2025, like smart lighting and recycled materials.

How Much Do Home Decor Influencers Make?

Curious about the cash? Home decor influencers monetize through affiliates, sponsorships, and products. Entry-level bloggers pull $1,500-$3,500 monthly via ads and Amazon links. Top earners? Think $200K+ yearly, with posts fetching $927 on average. Big names like those with millions rake in millions through brands.

Factors: Follower count, engagement, niche. DIY-focused make via tutorials; luxury ones through high-end collabs. In 2025, expect more from AR tools and e-commerce.

How to Be a Home Decor Influencer

Want to join the ranks? Start small. Pick a niche—like renter-friendly or eco-decor—to stand out.

Post consistently: Reels on hacks or before-afters build buzz. Use hashtags like #HomeDecorInfluencer for visibility.

Engage: Reply to comments, collab with others. Tools like Canva help polish content.

Monetize early: Join affiliates like RewardStyle for home links. Build to sponsorships.

Patience key many started as hobbies. Focus on authenticity; followers spot fakes.

How to Become a Home Decor Influencer: Step-by-Step

1. Define style: Minimalist? Maximalist? Nail it.
2. Setup profiles: Instagram, TikTok, YouTube for reach.
3. Content plan: Mix reels, stories, long-form.
4. Grow audience: Cross-post, SEO keywords.
5. Network: DM brands, attend events.
6. Scale: Courses or merch once established.

2025 Trends Shaped by These Influencers

Earthy tones are stealing the spotlight this year, with warm browns, soft clays, and sage greens creating that cozy, grounded vibe. Influencers like Shea McGee are all over it, layering in terracotta accents for a sun-kissed feel that’s perfect for fall transitions. Forget stark whites these hues bring depth without overwhelming.